Tuesday 19 October 2010

#How can we #modify #structures to #maximise the #longtail of #innovation #nesta #bigsociety

Can we modify structures to maximise the long tail of innovation. How

could it best be facilitated so everyone can contribute without

comments being lots in the depths of the web? It seams that there is SO

much potential for government and the public to achieve using new

media. The key appears to be how to communicate this potential and

empower everyone to take that step down the rabbit hole of independent

innovation and collaboration at everyones own grass roots (though this

has been done outside of new tech since just after the beginning of

time:). Is there a way to reward individuals to take risks by trying

new things and fail/succeed? The dot com approach of rewarding

successful innovation by buying it out appears to work for successful

innovation. How best to reward innovators that try things that fail is

unclear. It may be best to enable lots of innovators to innovate

without rewarding success so that peer review enables success to be

rewarded socially while larger volumes or innovation can be facilitated

by funding lots of people with smaller amounts. The

http://www.Traidmark.org business structure aims to illustrate how this

can be done by funding innovators to create products within a not for

profit that then invests any surplus funds in other innovators who are

working on different products/services. This enables commerce and

government to interact with the public while safely funding innovation

that fails and succeeds with interesting outcomes that exceed

expectations. More details are on the http://www.whymandesign.com

-- Regards Edward Whyman http://www.WhymanDesign.com http://www.twitter.com/whymandesign This message and any attachments are confidential and for the sole recipient only. You may not use any information contained in this message or attachments without permission.

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